In what will probably be the first of many eventful days to come surrounding the release of Ghostbusters (2016), Sunday February 14th proved to be quite eventful for Ghostbusters fans. Far from the end of the world that Elaine once predicted on World of the Psychic, February 14th was instead filled with the promise of future releases down the line that are tantalizing and intriguing.
Trailer and Poster Release
In the early morning hours Sunday, immediately following the west coast airing of Saturday Night Live, Ghostbusters (2016) Director Paul Feig updated his Twitter profile photo with "The End is Nigh." The switching of Feig's Twitter avatar photo has become something fairly common as it has revealed first-looks at LEGO tie-ins and props the fan community has anxiously been awaiting to see for the first time.
Embedded in light font at the bottom of profile photo was a bit.ly shortened link (with a numerical value that's a cheeky reference to the 09:17 running time in Ghostbusters II when Elaine makes her admission of alien encounter resulting in a date for the end of the world). Typing in that link sent fans to YouTube where they were met with a Trailer Announcement that, not only gives us our first look at footage from the actual forthcoming film, but announces that a full trailer will be released on 3/3/16.
Shortly after the video made rounds around social networks and movie blogs, a new one-sheet poster was revealed. The poster is similar in style and tone to the original Ghostbusters teaser poster from 1984 that proclaimed they were "Coming to Save the World." The new one-sheet also features the same redesigned No-Ghost logo that was unveiled at the tail end of the Trailer Announcement, which presumably will continue to act as the main logo for the film's marketing from this point forward.
It comes as no surprise that the marketing blitz starting a few months out from the film's release also happens to coincide with the Toy Industry Association's annual International Toy Fair held in New York City this weekend. Mattel, Funko, Cryptozoic, Diamond Select, NECA, and several others have unveiled their merchandise planned for the next year including action figures, housewares, and a whole lot more. The products range from those specifically tied to the Ghostbusters (2016) release to those still modeled after the "Classic" Ghostbusters. Details in the products also give hints of what is to come in the upcoming film, including what is believed to be the reveal of the new main villain, so beware spoilers in the below gallery are abound. (All photos courtesy of ToyArk).